A 12-year whole-business development partnership with a UK digital manufacturing and software technology company — from a team of 30 to 95 people across the UK, Canada, USA and Europe.
A UK-based digital manufacturing and software technology company, specialising in delivering complex technical solutions for clients across multiple sectors. When the partnership began, the business employed a team of 30 people based entirely in the UK.
Over 12 years, the business grew to 70 people in the UK and expanded internationally — opening offices in Canada, the USA and Europe — reaching a total of 95 people across four countries. Throughout that journey, people development was treated not as a peripheral activity but as a core commercial strategy.
Sector: Technology / Digital Manufacturing / Software
Partnership length: 12 years
Growth: 30 to 95 people
Markets: UK, Canada, USA, Europe
Scope: Every level, every function
Start point: Project Management
Elevate Impact Training was initially engaged to deliver Project Management training across the whole team — improving the business's effectiveness in delivering projects on time, to quality standards and within budget. Every participant committed to implementing what they learned, and the results were visible almost immediately.
One of the managers on that programme recognised broader potential and recommended to the CEO that they meet our consultant — believing that the approach and expertise could benefit the organisation in wider ways. That conversation led to a 12-year whole-business engagement.
People buy people. The same principle applies to developing people and businesses — you have to demonstrate that you operate in their world, that you understand their context, and that they can trust and respect you in the same way that you trust and respect every person in their roles and responsibilities.
The engagement covered every level of the organisation — from the Chief Executive and senior leadership team through to section managers, team leaders and individual contributors. All attended core management and leadership programmes, whilst technical teams received development tailored to their commercial and operational roles.
One-to-one coaching with the Chief Executive, Sales Director and Operations Director — alongside structured leadership development, performance management and performance coaching programmes for the full senior leadership team.
All section managers and team leaders attended performance management, performance coaching, recruitment and selection, and performance appraisal programmes — building consistent management capability across the organisation.
Technical staff received customer excellence, time management and prioritisation, and managing difficult conversations programmes — building the commercial and interpersonal skills needed to operate effectively in client-facing and project delivery roles.
DISC and Myers-Briggs profiling was embedded across all teams — building a shared language for communication, collaboration and performance that strengthened relationships and improved the quality of working across every level and function.
Technical staff were developed in spotting commercial opportunities during client site visits — transforming technical competence into commercial contribution and building the organisation's sales capability from within the delivery function.
Our team supported recruitment for senior management roles, software developers and architects — ensuring that the organisation's growth was supported by people who matched both the technical requirements and the cultural values of the business.
As the business expanded internationally — opening offices in Canada, the USA and Europe — our team supported the development programmes for each new market. The coaching relationship with the senior leadership team meant that the values, culture and commercial approach of the original UK business were consciously embedded in each new office from day one.
We have been working together for over a decade. That is not a supplier relationship — it is a genuine long-term partnership. The coaching through our international expansion was invaluable.
Managing Director — Digital Software CompanyCall 07544 534759 — we respond the same working day.
