About This Programme

Half-Day Objection Handling — The Core Framework, Ready to Apply Immediately

A focused half-day workshop for sales professionals and client-facing teams who need to handle objections with more confidence, fast. Delegates learn to recognise what an objection really means, apply a simple three-step framework, and leave with responses ready for their most common objections.

Want to discuss whether this workshop fits your sales team? Email training@elevateimpacttraining.com

Why This Course Matters

The Real Cost of Poorly Handled Objections

Most lost sales are not lost because of the objection itself, but because of how it was handled. A defensive or scripted response signals to the buyer that their concern was not really heard. This workshop gives delegates a practical, immediately usable framework for responding to objections calmly and confidently, without reaching for a discount.

Choosing the Right Format

Half-Day Workshop vs Full-Day Programme

Both formats deliver real and immediate improvement to objection handling confidence. The right choice depends on the depth of development required and how much time your team can commit right now.

Half-Day SessionFull-Day Programme
PositioningCore objection handling awareness — fast, practical and immediately applicableFull immersive programme — deeper practice, price conversations and a personal toolkit
Duration3–3.5 hours6–7 hours
Best ForTeams needing rapid grounding in the core framework and immediate confidenceOrganisations investing in a sustained, structured approach to handling objections and protecting value
Topics CoveredWhat objections really mean, the acknowledge–explore–respond framework and immediate practiceAll half-day content plus price and value conversations, objection categories in depth and a personal toolkit
ActivitiesFocused role play applying the framework to delegates' own common objectionsExtended role play, group practice on real scenarios and a rehearsed personal objection-response toolkit
InvestmentLower — easier to schedule for busy sales teamsPremium — deeper capability and lasting confidence under pressure

Not sure which format is right? Speak to our training specialist on 07544 534759.

Key Benefits

What Delegates Gain From This Workshop

A clear understanding of what objections really mean — and why almost every one is a request for more information, not a rejection

A simple, memorable framework for handling any objection calmly and confidently

Practised responses to their organisation's most common objections, ready to use immediately

Greater confidence holding a value conversation on price without defaulting to a discount

Learning Outcomes

What Delegates Will Be Able To Do By The End

  • Apply a structured three-step framework to respond to a live objection
  • Distinguish a genuine objection from a stall or negotiating tactic
  • Rehearse a confident response to one common price or value objection
  • Identify one immediate change to make in their next sales conversation
Programme Outline

Half-Day Objection Handling Workshop

First Half
Understanding Objections & the Acknowledge–Explore–Respond Framework

Delegates explore what objections really are and why buyers raise them, then learn a proven three-step framework for handling any objection — acknowledging the concern, exploring the real issue and responding in the customer's own terms.

Second Half
Practising Real Objections & Immediate Action Planning

Delegates apply the framework to their organisation's most common objections through focused role play, then close with a personal action plan for their next sales conversation.

Who Should Attend

Suitable For Sales Professionals and Client-Facing Teams Across All Sectors

This workshop is designed for sales professionals, business development representatives, account managers and client-facing team leaders across all sectors who want greater confidence handling objections in live sales conversations.

Sales Professionals Business Development Representatives Account Managers Client Services Teams Sales Team Leaders New Sales Starters B2B Sales Teams

Want this tailored to your sector or team culture? Email training@elevateimpacttraining.com

Delivery Options

Flexible Delivery — Wherever You Are

Every Objection Handling workshop is designed around your organisation — your products, your sector and the specific objections your team hears most. Delivered in-house or virtually, available across England, Scotland, Wales, Northern Ireland and Europe.

Face-to-Face

Delivered at your workplace — scenarios built around your real products and objections

Virtual

Delivered via Microsoft Teams or Zoom — same quality, full interaction and live role play

Bespoke

Scenarios and objections built around your actual products, pricing and market

0333 355 4891 07544 534759 training@elevateimpacttraining.com
In-House Delivery Across the UK & Europe

Objection Handling Training Wherever Your Organisation Needs It

Every workshop is delivered entirely in-house — at your site or virtually. We do not run public courses. We deliver face-to-face across England, Scotland, Wales, Northern Ireland and Europe, including London, Manchester, Birmingham, Leeds, Edinburgh, Cardiff and Belfast, and virtually via Microsoft Teams or Zoom to teams anywhere.

To discuss in-house Objection Handling training for your team, call 07544 534759 or email training@elevateimpacttraining.com